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Inurface’s big screen attractions keep customers coming back for more | City & Business | Finance
Its mission is to make brands unmissable and for audio visual (AV) pioneer Inurface Media that means big screen displays and interactive experiences that coax shoppers to come, marvel, buy and stay.
Clients are icons such as Sports Direct, Gucci, Boohoo and Dr Martens who recognise the power of AV to attract and keep audiences, forging deeper connections with destinations.
As the welcome renaissance of London’s Oxford Street continues, the millions shopping there alone over the past year will have seen Inurface’s attention-grabbers.
“Our goal is to bring physical retail spaces into the digital world using the latest, most innovative solutions, creating, providing and maintaining full end-to-end solutions,” explains founder and chief executive Josh Bunce.
Inurface launched in 2008 and is now part of iuf, a bigger business group he has gone on to develop, comprising seven tech businesses that share complementary capabilities.
With a fast-response support desk, installs and marketing, their solutions are wide-ranging from connecting devices – the internet of things, engineering and support services for display products and signage to creating digital experiences in physical spaces and workspace hubs.
Opening an office in South Africa is a recent new step and, with a team of 60 staff, the London-based company expects turnover to be £12 million this year.
Acquisitions have proved their worth with its Bauer Digital having an exclusive partnership with leading LED manufacturer Lighthouse that enables it to install show-stopping screens across Europe.
For its internet of things specialist Hubit profits were four times the purchase value in its first year with iup. “Staff were kept on and clients happy,” adds Bunce.
The group’s interactive experience arm Xi, backed by a £3 million investment, has built its own technology platform which runs all the bespoke-built apps and is seeing 40 per cent year-on-year growth.
“It’s something our competitors don’t have and we’ve created a host of cool solutions including for Manchester City FC,” says Bunce.
“There’s a next-level meet-the-players dream team fan experience for both the men and women’s squads that can be activated at home matches and taken on a trophy tour.
“And we have built a custom video booth for fans to choose their favourite players and then get photobombed – that comes with a video they can download to their phone.
“We work directly with brands now rather than through a third party. Referrals have been very helpful, working with Sports Direct introduced us to Adidas.”
More projects with screen wrap-arounds for arenas and stadiums, both perfect global stages, are also coming through and another sector that could get a big uplift from the adtech innovations are “car showrooms and dealerships – big opportunities there – they should get in touch,” says Bunce.
In true entrepreneurial fashion his lightbulb moment came from seeing a screen on a pub wall in Australia.
With £2,000 of family backing and support from school friend and technical expert Henry Boydell “we’ve grown from a couple of screens in a coffee shop in Bristol into a full digital signage and interactive tech company,” he recalls.
“We reflect how needs have changed. Customers always want more, space in retailers has to be more physically engaging than ever.”
The US is a main target for growth along with Europe, where the business has opened up in Poland and Ireland to counter post-Brexit hurdles and higher costs.
Now the business is developing a new internal agency to marry sales and marketing, tracking returns on investment. “If useful we could extend it as a service to others,” says Bunce who also has plans to launch a new partnership scheme with other established entrepreneurs.
“As well as offering them a salary and equity in Inurface Media in a particular country, we’ll invest in their business and also provide them with our software, backing and mentoring. We’ll continue to keep scanning the horizon for companies ripe for acquisition.”
Mumbai:
The Indian equity benchmark indices opened higher on Friday amid positive global cues, as buying was seen in the IT, pharma and auto sectors in the early trade.
At around 9.27 am, Sensex was trading 265.3 points or 0.33 per cent up at 80,066.81 while the Nifty added 89.85 points or 0.37 per cent at 24,336.55.
Nifty Bank was down 222.85 points or 0.40 per cent at 54,978.55. The Nifty Midcap 100 index was trading at 54,980.80 after increasing 10.95 points or 0.02 per cent. Nifty Smallcap 100 index was at 16,903.30 after declining 60.20 points or 0.35 per cent.
According to market watchers, “after a positive opening, Nifty can find support at 24,200 followed by 24,100 and 24,000. On the higher side, 24,500 can be an immediate resistance, followed by 24,600 and 24,700.
“The charts of Bank Nifty indicate that it may get support at 55,000 followed by 54,700 and 54,500. If the index advances further, 55,500 would be the initial key resistance, followed by 55,800 and 56,200,” said Hardik Matalia, Derivative Analyst of Choice Broking.
Meanwhile, in the Sensex pack, TCS, Tata Steel, Maruti Suzuki, Eternal, ICICI Bank, SBI, HDFC Bank, Infosys, M&M and Tata Motors were the top gainers. Whereas, Axis Bank, Tech Mahindra, Nestle India and IndusInd Bank were the top losers.
In the last trading session, Dow Jones in the US added 1.23 per cent to close at 40,093.40. The S&P 500 climbed 2.03 per cent to 5,484.77 and the Nasdaq added 2.74 per cent to close at 17,166.04.
In the Asian markets, Jakarta, Bangkok, Seoul, Hong Kong, China and Japan were trading in green.
According to analysts, US markets extended their rally on Thursday as investors snapped up hard-hit technology stocks, helping boost the S&P 500 out of correction territory.
The foreign institutional investors (FIIs) bought equities worth Rs 8,250.53 crore on April 24. However, domestic institutional investors (DIIs) sold equities of Rs 534.54 crore on the same day.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Mumbai:
Indian equity markets are trading in the red as tensions soar between India and Pakistan over the Pahalgam terror attack in Kashmir. Sensex, the 30-share BSE benchmark, has crashed over 1,000 points and is now trading below the 79,000-mark. Nifty, the NSE index of 50 shares, fell below 24,000 points.
The markets went up in early trade, driven by a global rally and fund inflows, but the momentum got lost thereafter, and it gave up the initial gains.
The markets are also upset by unimpressive March quarter earnings by Axis Bank, the third-largest private sector bank of the country. The bank’s shares have fallen 4.65% after reporting a decline in quarterly profit from Rs 7,130 crore in the year-ago period to Rs 7,117 crore.
Besides Axis Bank, major laggards include Bajaj Finance, Bajaj Finserv, Tata Motors, and Tech Mahindra. On the gaining side are TCS, Infosys, Reliance, HCL Tech, HDFC Bank, and ICICI Bank.
At least 26 civilians were massacred by terrorists in a tourist hotspot known as ‘Mini Switzerland’, leading to both countries pulling out their diplomatic staff and suspending visas issued to the other nation’s citizens. (Follow live updates here)
The latest flare-up at the Line of Control was speculative firing by Pakistani troops, which is being seen as an attempt to provoke the Indian side. Indian troops retaliated effectively against the firing from multiple Pakistani posts.
As Indian equities braced for the impact, global equities, including the Asian markets, were charting in the positive territory. South Korea’s Kospi index, Tokyo’s Nikkei 225, Hong Kong’s Hang Seng, and Shanghai SSE Composite were all in green.
Similar trends were seen in US equities, too. Last evening, Nasdaq Composite closed 2.74 per cent higher. S&P 500 jumped over 2 per cent and Dow Jones Industrial Average surged 1.23 per cent.
Mumbai:
Equity benchmark indices Sensex and Nifty declined in early trade on Thursday amid profit-taking after a seven-day rally and muted trend in Asian markets.
The 30-share BSE benchmark declined 242.01 points to 79,874.48 in early trade. The NSE Nifty went down by 72.3 points to 24,256.65.
In the past seven trading days, the BSE benchmark gauge zoomed 6,269.34 points or 8.48 per cent and the Nifty jumped 1,929.8 points or 8.61 per cent.
From the Sensex firms, Eternal, Bharti Airtel, ICICI Bank, Mahindra & Mahindra, HCL Technologies, Reliance Industries, and HDFC Bank were among the laggards.
IndusInd Bank, Tech Mahindra, Nestle, Bajaj Finance, Axis Bank, and Tata Motors were among the gainers.
In Asian markets, South Korea’s Kospi index, Shanghai SSE Composite, and Hong Kong’s Hang Seng were trading lower while Tokyo’s Nikkei 225 quoted in the positive territory.
US markets ended sharply higher on Wednesday. Nasdaq Composite jumped 2.50 per cent, S&P 500 surged 1.67 per cent and Dow Jones Industrial Average climbed 1.07 per cent.
Global oil benchmark Brent crude climbed 0.12 per cent to USD 66.20 a barrel.
Foreign Institutional Investors (FIIs) bought equities worth Rs 3,332.93 crore on Wednesday, according to exchange data.
The BSE benchmark jumped 520.90 points or 0.65 per cent to settle at 80,116.49, the highest closing level since December 18, on Wednesday. The Nifty rallied 161.70 points or 0.67 per cent to 24,328.95.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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