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Latvia’s man shortage has sparked a strange new industry: The hourly husband

Statistically, the country has a full-blown “man drought,” with 15.5% more women than men, a gap more than three times the average across the European Union. Among seniors, the divide becomes even more dramatic: women over 65 outnumber men two to one
European country known for stunning women suffers drought of men — forcing would-be brides to ‘hire’ husbands for housework. Photo: Yahoo
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European country known for stunning women suffers drought of men — forcing would-be brides to ‘hire’ husbands for housework. Photo: Yahoo
Latvia, the Baltic nation known for its pine forests, folk songs, and medieval charm, now has a new-and far more unexpected-claim to fame: it is running dangerously low on men. This isn’t a social media exaggeration or a dating-app complaint.
Statistically, the country has a full-blown “man drought,” with 15.5% more women than men, a gap more than three times the average across the European Union. Among seniors, the divide becomes even more dramatic: women over 65 outnumber men two to one, says the New York Post.
Researchers say there’s no mystery behind the imbalance. Latvian men simply don’t live as long. They smoke far more frequently than women-31% of them smoke, compared to just 10% of women-and carry higher rates of overweight and obesity.
Poor diet, inconsistent healthcare habits, and leftover post-Soviet lifestyle patterns have caused men to die younger for decades. In a small country, this adds up quickly. Fewer men reach middle age, and even fewer make it into retirement. The imbalance has quietly reshaped the population.
But while demographers debate the health crisis, Latvian women have adopted a far more immediate solution: if the country doesn’t have enough men, they’ll hire one.
Across Latvia, services offering “husbands for an hour” have exploded in popularity. Companies like Komanda24 promise to send over “Men With Golden Hands”-a delightful piece of branding for workers who show up to fix leaky pipes, mount televisions, repair cabinets, or bring any misbehaving household appliance back in line.
Another service, Remontdarbi.lv, takes the concept even further by branding its handymen explicitly as rented husbands. Customers book online or by phone, and within a short time, a man appears at the door-not to flirt, not to argue about weekend plans, but simply to paint the walls or fix the curtains.
The concept turns the traditional “handy husband” trope into a straightforward commercial transaction. No relationship required, no awkward dates involved, and no need to pretend anyone is assembling an IKEA bookshelf for love. In a country where women jokingly describe a “nationwide husband vacuum,” the service has become a practical fix for the demographic gap.
Interestingly, Latvia isn’t the only country developing this odd little corner of the gig economy. The idea reached viral fame in the UK in 2022 when a mother of three, Laura Young, created a business called Rent My Handy Husband, where she rented out her husband James for DIY work. For $44 an hour he tiled bathrooms, laid carpets, decorated rooms, and became so busy he routinely turned clients away. The business made international headlines not because it was outrageous, but because it seemed to tap into a global shift.
These services hint at more than just demographic quirks or clever marketing. They represent a quiet restructuring of domestic life. Tasks once automatically assigned to husbands are now treated the way we treat grocery delivery or app-based taxis: part of a professionalized service market. In Latvia, this shift is a direct response to demographic strain. Elsewhere, it reflects changing relationships, delayed marriages, and households that no longer fit the mid-20th-century mold.
A generation ago, relying on a rented husband might have felt strange. Today, it’s simply efficient.
Latvia’s man shortage isn’t going away anytime soon. Unless male health dramatically improves, the gender gap will remain one of Europe’s widest. But in typical Baltic fashion-calm, practical, and a bit deadpan-the country has already adapted. It can’t conjure up more men. But it can make sure someone shows up to fix the broken sink.
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DU students counter Ducsu leader’s ‘Quota or reform’ slogan with ‘UK Job’, ‘Uranium’ chants

When Musaddiq shouted, “quota or reform?” a large section of the crowd began screaming back “Quota, Quota!” instead of the anticipated response
Video footage shows Musaddiq attempting to lead the audience in a series of call-and-response slogans reminiscent of the July Uprising. Photo: Screengrab/Collected
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Video footage shows Musaddiq attempting to lead the audience in a series of call-and-response slogans reminiscent of the July Uprising. Photo: Screengrab/Collected
A concert at the Dhaka University central playground took an unexpected turn last night (17 January) as students responded to a Ducsu leader’s slogans with satirical and derisive chants.
The event, titled “Kuashar Gaan” (song of the mist), was jointly organised by the “Spirit of July”, a platform of students involved in the 2024 July-August uprising, and the Dhaka University Central Students’ Union (Ducsu).
The concert was intended to support people suffering from the harsh winter.
However, the atmosphere shifted when Ducsu Literary Secretary Musaddiq Ali Ibn Muhammad took to the stage to address the crowd.
Video footage shows Musaddiq attempting to lead the audience in a series of call-and-response slogans reminiscent of the July Uprising.
When Musaddiq shouted, “quota or reform?” a large section of the crowd began screaming back “Quota, Quota!” instead of the anticipated response.
Another group was heard shouting “Uranium, Uranium!” in a mocking reference to a controversial political comment he made recently.
The friction intensified when the Ducsu leader chanted, “slavery or reform?” to which students loudly responded with the phrase “UK Job!”
According to several students present at the scene, the negative reaction was not aimed at the cause of the concert but specifically at the presence and rhetoric of the literature and culture secretary.
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Rumeen Farhana argues with magistrate after fine over election code violation

Brahmanbaria-2 independent candidate Rumeen Farhana got into an argument with an executive magistrate yesterday (17 January) after a mobile court fined one of her supporters for violating the election code of conduct in Brahmanbaria’s Sarail upazila.
The incident occurred around 4pm in the Islampur area under Noagaon Union, where supporters of Rumeen Farhana had arranged a rally. A mobile court led by Executive Magistrate Shahriya Hasan Khan fined a supporter, identified as Jewel, Tk40,000 for organising the gathering.
Confirming the matter, Sarail Upazila Nirbahi Officer and Assistant Returning Officer for the Brahmanbaria-2 constituency Md Abubakar Sarkar said the fine was imposed for organising a rally in violation of the election code of conduct.
He added that the candidate later argued with the executive magistrate over the action.
A video of the confrontation later circulated on social media, drawing criticism from various quarters.
The video shows Rumeen Farhana arguing with the magistrate and gesturing with her thumb. Her personal assistant, Zakir Hossain Shuvo, was also accused of behaving inappropriately with the magistrate.
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Death toll in Iran protests over 3,000: Rights group

The US-based HRANA group said it had verified 3,090 deaths, including 2,885 protesters, after residents said the crackdown appeared to have broadly quelled protests for now and state media reported more arrests
Members of the Iranian police stand guard at a protest in front of the British embassy following anti-government protests in Tehran, Iran, January 14, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
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Members of the Iranian police stand guard at a protest in front of the British embassy following anti-government protests in Tehran, Iran, January 14, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
More than 3,000 people have died in Iran’s nationwide protests, rights activists said on Saturday, while a “very slight rise” in internet activity was reported in the country after an eight-day blackout.
The US-based HRANA group said it had verified 3,090 deaths, including 2,885 protesters, after residents said the crackdown appeared to have broadly quelled protests for now and state media reported more arrests.
The capital Tehran has been comparatively quiet for four days, said several residents reached by Reuters. Drones were flying over the city, but there were no signs of major protests on Thursday or Friday, said the residents, who asked not to be identified for their safety.
A resident of a northern city on the Caspian Sea said the streets there also appeared calm.
The protests erupted on 28 December over economic hardship and swelled into widespread demonstrations calling for the end of clerical rule in the Islamic Republic, culminating in mass violence late last week. According to opposition groups and an Iranian official, more than 2,000 people were killed in the worst domestic unrest since Iran’s 1979 Islamic Revolution.
“Metrics show a very slight rise in internet connectivity in #Iran this morning” after 200 hours of shutdown, the internet monitoring group NetBlocks posted on X. Connectivity remained around 2% of ordinary levels, it said.
A few Iranians overseas said on social media that they had been able to message users living inside Iran early on Saturday.
US President Donald Trump, who had threatened “very strong action” if Iran executed protesters, said Tehran’s leaders had called off mass hangings.
“I greatly respect the fact that all scheduled hangings, which were to take place yesterday (Over 800 of them), have been cancelled by the leadership of Iran. Thank you!” he posted on social media.
Iran had not announced plans for such executions or said it had cancelled them.
Indian students and pilgrims returning from Iran said they were largely confined to their accommodations while in the country, unable to communicate with their families back home.
“We only heard stories of violent protests, and one man jumped in front of our car holding a burning baton, shouting something in the local language, with anger visible in his eyes,” said Z Syeda, a third-year medical student at a university in Tehran.
India’s External Affairs Ministry said on Friday that commercial flights were available and that New Delhi would take steps to secure the safety and welfare of Indian nationals.
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