Travel
UK seaside town sees ‘huge loss’ in tourists — it’s all down to single reason | UK | Travel

Weston-super-Mare in Somerset in the summer sunshine on August 27 (Image: Johannah Matthew)
Weston-super-Mare is famed for its stretches of golden sand and landmark pier, making it a popular place for tourists to visit. However, like many seaside towns across the country, it has seen a noticeable drop in visitors this summer which has had a huge impact on businesses in the area.
In the aftermath of this rather disappointing summer, SomersetLive spoke to eight Weston-super-Mare seaside businesses to discuss how the recent summer season has been in terms of trade and tourism. Almost all businesses had the exact same response: visitor numbers have been noticeably down, and customers are spending less money. Many businesses equated this to the cost-of-living crisis.
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Weston-super-Mare experienced a low level of tourists this summer (Image: Johannah Matthew)
Alex Michael, the managing director of Revo Kitchen expressed: “there’s a lot less buying on whim” this year due to people being “very conscious of money at the minute”.
Alex said: “People are very conscious of money at the minute. With the cost of living and everything else that we’ve been experiencing, I think people want value for their money.
“They’re more than happy to outlay large amounts of money, provided they see value in it and that it’s for an experience or it’s worthwhile. I think there’s a lot less buying on a whim. It’s more like planned days out.”
He added: “Visitor numbers are definitely down compared to last year in the town. The visitors that we are seeing aren’t staying as long as they used to. We’re not seeing as many overnight visitors as we would have done. Before we would have had quite busy breakfast shifts but now they’re very hit and miss.
“While I have been a bit doom and gloom, in reality we have had a good summer. Business has been great and the team have coped with it really well. Working in a seaside restaurant with the weather that we’ve had does have its challenges, it is challenging at moments, but the team have been brilliant.”
One member of staff at Cove West mentioned how this issue is particularly prevalent when the older generations “say no to their grandchildren”, and with families often bringing old “buckets, spades and things to do with the beach” instead of buying new items when they arrive.

Weston-super-Mare beach was less crowded than usual this summer (Image: Johannah Matthew)
They said: “People haven’t got the money and it shows. When people of my age group, grannies, say no to their grandchildren, that’s when you know money is quite tight. People used to buy new buckets, spades and everything to the beach, but now everyone just brings their old things in trolleys. At least that’s my opinion.”
Instead, businesses noted that customers are now spending more money on visits considered “experiential” rather than impulsive. However, this raises an issue for already established businesses, forcing them to continuously reinvent themselves, such as by changing the menu or hosting internal events.
Michelle Michael MBE, the director of the Grand Pier, argued that the “declining number of income due to a declining amount of customers” makes it more difficult to invest money in business reinvention, therefore creating a cycle of stagnant profit increase.
She said: “I think that people are a lot more experiential with their spending. So, if they’ve never come here before, it’s quite a unique environment for them to experience. But in order for us to keep them coming back, we have to reinvent the model.
“I think that people spend money on a great day out, but I don’t think a lot of people want to repeat that day again. But when you’re working with a declining number of income due to a declining amount of customers it’s difficult to invest in ways to reinvent and impress people.”
She added: “There’s been a huge loss of bedroom accommodation in our region. The Pontins site has been taken over by Hinkley, so that’s 500 beds gone. Then we’ve got a hotel across the road, the Grand Atlantic that’s closed for over a year. And then there’s a couple of other parks that have switched from tourists to long term lettings. So as a collective, that makes a huge difference to us because we would get that visitor number coming in and out.
“Also, I would say that our drivetime has reduced from about 90 minutes to about 60 minutes. I think we’re seeing a lot more from more local areas like Gloucester, Bristol, maybe Taunton, Bridgwater, which we didn’t before, but I definitely think it’s switched from an overnight visitor to a day visitor and people who tend to visit are less than two hours away.
“I think this year everyone has the same story, which is if people come to you, they’ll spend some money but the overall number is down and there is an overall feeling of money being tight. I think we’ve had a fantastic boost to it by the weather. But our visitor numbers have been quite considerably down and I think most attractions have been saying that really.”
A manager at Weston Beach Café also mentioned how this is particularly problematic for family-run businesses, which much of Weston’s seafront are, who cannot afford to invest as much money as larger corporations, therefore resulting in many independent businesses struggling to compete with larger companies.
“I think every business would probably say the same, we’re just not getting the customers that we used to,” the manager said. “Especially businesses like us, we’re a family-run business, we’re not a corporation and a lot of the businesses here are family-run. We depend on people coming to the beach really to make money. We used to be here till about 12:00 every night, we’ve just not really had it this season.”
While all businesses affirmed that the weather is a major factor for seaside business, in terms of visitor numbers this year, a couple businesses mentioned how the major loss of bedroom accommodation in and around Weston, for example the closure of Pontins in Brean and the temporary closure of the Grand Atlantic Hotel, has decreased the number of overnight visitors.
Instead, businesses mentioned how their major demographic could be described as “middle daytime visitors”, arriving at the seaside at around 11am and leaving at 3-4pm. These customers have also been noted to be from more “local areas”, such as Gloucester, Bristol, Taunton, and Bridgwater, which was less common in previous years.
Many businesses were vocally dissatisfied with the town’s ability to host larger events or introduce newer attractions to encourage tourists and visitors. A manager at the Weston Beach Café noted that despite its size, “there’s not really much to do here”.
They said: “It’s a big promenade and we’re quite a big town, but there’s not really much to do here, we only really have the pier. If there were more tourist attractions, they could do a lot more with this town than they do. It all just costs money doesn’t it?”
Arthur, the owner of Nick’s Fish Grill and Dessert, recalled how the now discontinued Weston Airshow and Air Festival used to generate a lot of income for local businesses and that the beach has been lacking a similar source of income since.
Nevertheless, he argued that the beach has “endless potential” and that similar events to the Weston Beach Race all year round would generate a considerable “boost of income”, especially in the winter.
Arthur said: “The beach has endless potential. Why are private organizations or private companies organizing the events here, when Council should do so? For example, the Beach Race. The guy who organizes it has been organizing it for about 25 years and that’s a massive help for Weston. It’s a boost of income for us all and the council should continuously do similar events, regardless of the weather.”
He added: “Weston is a little bit of a different animal. Like other seaside towns we rely on the weather and tourism, unlike places like Bristol. Everything is very seasonal. If Weston had events during winter that brought in more crowds that would be different, but we don’t have that.
“The thing to all of the circumstances and the weather, the season was OK. I cannot complain for the season at all, because as you’ve probably noticed, that was the one of the hottest summers in few years since COVID. And the season was very, very, very good. We had plenty, plenty of response from the locals and from all over the UK, to be honest with you, because you know our main trait is Birmingham, they love Weston and they’re coming in here even when the weather is like it is today.”
Businesses also mentioned how such events would compel the town to advertise themselves outside of its immediate vicinity. Michelle Michael MBE mentioned how the town has not sufficiently restated what Weston-super-Mare has to offer, despite having majorly “changed over the years”. Such advertising would therefore increase tourism, in turn increasing income to local businesses.

Tourists have been abandoning this pretty seaside town (Image: Johannah Matthew)
She said: “Years ago the council had a huge tourism department and they would go out and say ‘this is Weston-super-Mare’ and then we would go out with them and say ‘here’s a hotel, we’re an attraction, we’re a restaurant, we’re a holiday accommodation’ or whatever, and we’d all sort of jump in together. But overarchingly people would know what Weston is. Although we’ve changed over the years, we haven’t restated our message.”
Staff members and owners also urged the council to improve public transport and parking in and around Weston, with prices often deterring visitors from longer stays. It now costs visitors £14 to park next to the Marine Parade for over 4 hours from March to October, which many businesses have expressed affects late afternoon and evening commerce, therefore pressuring shops and restaurants to close earlier and initiating late customer cancellations.
Despite the challenges that many seaside businesses have faced this season, Weston-super-Mare’s local businesses remain optimistic for the future. Arthur at Nick’s Fish Grill and Dessert urged customers to know that “we are here, and we are here for them”, while a manager at the Weston Beach Café expressed that “our main goal is that we want them to be happy and satisfied”.
When asked what one thing they want people to take away from their business, Arthur said: “That we are here and we are here for them. We’re very, very excited with every single person who is walking up this patio because we’d like to give them the best food and experience, an experience which is completely new and different from other places in town. I really would like to accommodate the guests who come in as much and as best as I can do so. I just want them to be happy.”
Meanwhile, the manager at the Weston Beach Café said: “A smile. We want them to be happy and satisfied. We do try our hardest here to make sure every customer that buys anything or comes into the restaurant always leaves happy and satisfied.”
Travel
Britain’s ‘most unspoilt’ seaside town named – not St Ives | UK | Travel

It’s the quintessential British seaside getaway, minus the crowds (Image: R A Kearton via Getty Images)
The Telegraph has unveiled its rundown of the ‘five British seaside towns that haven’t been spoilt’, with a Yorkshire treasure claiming the top position.
Initial assumptions might point towards North Yorkshire’s historic Scarborough, widely acknowledged as Britain’s original seaside resort.
Alternatively, many would plump for Whitby, which boasts the UK’s finest fish and chip restaurant for 2026 and offers endless scenic splendour. Both predictions would miss the mark.
Britain’s most unspoilt coastal destination is in fact the modest resort of Filey. With fewer than 7,000 residents, Filey embodies the quintessential British seaside getaway.
The rhythm of life here maintains a leisurely tempo, eschewing the chaos and frenetic energy found in larger coastal hubs such as Scarborough, Brighton or Blackpool.

The breathtaking seaside town has been ranked among the best (Image: Getty/AndrewScott75)
For those in search of a peaceful coastal retreat surrounded by natural beauty with spectacular vistas – Filey stands unrivalled.
This pristine seaside jewel sits on Filey Bay, positioned between the thriving towns of Scarborough and Bridlington in North Yorkshire. Characterised by visitors as ‘classy’, ‘sophisticated’ and ‘untouched’, Filey represents the ideal British destination for complete escape, reports Yorkshire Live.
Featuring a magnificent sandy bay with five miles of golden shoreline, striking natural features, Edwardian structures and a lively promenade and town centre, it’s hardly surprising that Filey has secured The Telegraph’s number one spot.
The Telegraph‘s assessment of Filey states: “It’s hard to say anything unkind about Filey. She’s the sweet, sensible sister of brassy Scarborough, eight miles up the road… The town still trades on those natural attributes – salty sea air, pancake-flat sands, safe waters, bracing cliff-walks – that first attracted the Victorians when it changed from a fishing and farming village into a seaside resort.”
Describing Filey as ‘absurdly nice’, The Telegraph suggests exploring the ‘Quiet Garden, with its book-swap cabinet, and the navy-and-gold bandstand in the Crescent Gardens, which holds Sunday concerts throughout the season’.
With plenty to experience, the coastal town can be reached easily via train, car, or bus, and serves as an ideal starting point for discovering the Yorkshire Coast.
Filey’s magnificent beach

The Yorkshire beach is frequently ranked among the very best in Europe and the UK (Image: Getty)
Visit Scarborough describes Filey’s pristine beach as the ‘crown jewel of the town’ – and it’s clear why. The breathtaking five-mile stretch of golden sand stands as the town’s premier attraction.
Regularly ranked amongst Britain’s finest beaches, Filey Beach consistently appears in such distinguished lists. It provides ideal conditions for extended, refreshing walks along the shore, kite flying, and safe bathing.
Providing a tranquil escape for guests, visitors constantly praise the mesmerising sunsets witnessed from Filey Beach’s shoreline, while celebrating the harmonious combination of unspoilt scenery alongside quintessential seaside character.
One Tripadvisor review of Filey Beach reads: “Lovely Filey Beach. Stunning beach ideal for families. It’s so calming and peaceful just walking by the waves rolling onto the shore.”
While another visitor said: “Fantastic beach. What a brilliant beach. Huge! Tide goes out a long way, but great café and lovely walk down from the town/ car parks. No waves, but lots of privacy if you want a quiet spot.”
Top attractions in Filey

It’s the perfect seaside vacation for those seeking tranquillity and unmatched views (Image: Getty Images/2020 R A Kearton)
Filey encompasses far more than simply its award-winning shoreline, however. This coastal resort boasts considerably more for those keen to explore. From charming boutiques to delightful independent cafés and picturesque rambles along the Cleveland Way, North Yorkshire’s Filey caters to all tastes.
For wildlife enthusiasts, two principal attractions stand out – Filey Brigg and Filey Dams Nature Reserve. Both locations represent an absolute haven for ornithologists and countryside admirers.
Filey Brigg constitutes an impressive rocky headland extending into the ocean, featuring remarkable fauna. It’s an ideal destination for rock-pooling and fossil hunting enthusiasts, while also marking the terminus for both Yorkshire Wolds Way National Trails and Cleveland Way.
Filey Dams Nature Reserve stands as the final remaining freshwater wetland of its type throughout the region, representing a birdwatcher’s dream destination.
The Promenade stands out as another jewel of the compact town of Filey. It comprises a level and easily navigable pathway adorned with vibrant beach huts and showcases an intriguing sculpture trail inspired by the town’s rich fishing legacy and heritage.
The town’s Seafront Sculpture Trail runs along the promenade and displays a collection of maritime-themed steel artworks, including the renowned ‘A High Tide in Short Wellies’. The Filey Paddling Pool represents a well-loved, complimentary seaside feature positioned on the Royal Parade promenade, merely a stone’s throw from the principal beach.

Filey’s beautiful promenade is among its top attractions (Image: Getty Images)
For those passionate about history, a visit to Filey Museum proves an excellent choice for gaining deeper insight into the town’s multifaceted heritage. The museum occupies a 17th-century cottage and provides a more comprehensive look into the coastal town’s past, from its angling origins through to its Victorian golden era.
A further point of interest is the St Oswalds church, a Grade I listed parish church recognised as the town’s most ancient structure with a heritage extending beyond 800 years.
A trip to Coble Landing creates the sensation of travelling through time, and this traditional slipway remains the launching point for the town’s customary fishing vessels (cobles) to this very day. It serves as an ideal location to enjoy a freshly prepared crab sandwich while observing tractors drawing boats from the glistening waters.
Another prominent tourist draw, as highlighted by The Telegraph, comprises the clifftop Crescent Gardens. During summer, visitors can enjoy brass band concerts at the bandstand.
Glen Gardens, an immaculately kept park boasting a boating lake, adventure playground and putting green, represents another leading attraction within the town.

There’s more to Filey than just it’s award-winning beach (Image: Events Yorkshire)
The town centre deserves attention during any visit to Filey, with the added benefit of being easily navigable by foot. It features numerous independent retailers, cafes and public houses, alongside traditional seaside offerings including gift shops stocking beach essentials. Charming bakeries and exquisite homeware boutiques provide excellent opportunities for local retail therapy.
The Filey Food Festival remains a consistent favourite amongst residents and tourists alike, with forthcoming dates scheduled for October 10 and 11. The Filey Steampunk Weekend, essentially an enormous fancy dress celebration complete with processions, beach tank excursions and phenomenal musical entertainment, stands as another unmissable occasion.
Filey’s renowned Kite Festival will run from 18 to 20 September this year, showcasing expert kite enthusiasts demonstrating their enormous, vibrant kites at Filey Brigg.
Visit Scarborough advises prospective visitors: “Most of the seafront is accessible, though visitors should note that some public facilities on Royal Parade are currently undergoing structural repairs, with temporary toilets provided by the council. Filey is also incredibly welcoming to dogs, though seasonal restrictions apply to the main section of the beach from May to September.”
Finally, no trip to the seaside would be truly complete without indulging in some locally sourced fish and chips and ice cream. With much of Filey’s seafood hauled straight from the waters off Yorkshire’s coastline, it undoubtedly ranks amongst the finest culinary fare you’re ever likely to sample.
Travel
The pretty little UK village that’s ‘magical’ and ‘just like Italy’ | Travel News | Travel

Portmeirion is the perfect place to visit in summer (Image: Getty)
A pretty UK village has been compared to Italy’s Amalfi Coast and it’s a place Brits can’t get enough of. The town is a popular place for tourists, and it’s hardly surprising. With its pastel-coloured buildings, subtropical gardens and waterfront setting, Portmeirion is an enchanting Italianate style village on the coast of North Wales. From the central piazza with its fountain pool, Gloriette, Gothic Pavilion, Bristol Colonnade and giant chessboard, to the 70-acre subtropical woodland garden, Japanese gardens, sweeping views of the estuary and homemade gelato at Angel Ices, there’s plenty to enjoy at Portmeirion.
The village has also earned a spot among the UK’s prettiest towns and villages for a day trip or staycation. According to a recent ranking by The Independent, Portmeirion came second, behind Castle Combe in the Cotswolds. The publication said: “The coastal village was created by architect Sir Clough Williams-Ellis in 1925, with the project completed around 50 years later, as an example of architecture’s ability to enhance natural beauty rather than destroy it. The pastel buildings, piazza and Gwyllt Japanese gardens will take you from rural Wales to Italy, Japan and back without ever having to leave the UK.”
Visitors on TikTok have been equally impressed. One person described the experience simply: “We found Italy…in Wales. I genuinely forgot I was in North Wales for a minute.” Another TikTok user, @rachelsedit_, called Portmeirion a “mini Italy”, adding that she “genuinely can’t believe how beautiful every corner was.”

The village is a stunning scene that visitors don’t expect to see in the UK (Image: Getty)

The village is filled with vibrant colourful buildings (Image: Getty)
Built by architect Sir Bertram Clough Williams-Ellis from 1925 to 1976, the village remains full of aesthetic wonders, from its architecture to its gardens. It now welcomes over 200,000 visitors every year, according to its website.
One visitor wrote on Tripadvisor about their visit: “Picturesque and charming. A great place to visit with views around every corner.
“Very reminiscent of the Amalfi Coast. Pleasant walk along the waterside back in to the village. Lots of steps and some stairs. Picnics allowed.”
Another added: “Unique, stunning, unusual, friendly, basically worth a visit. The place is very well maintained and the photo opportunities are huge. Nice walk too along the estuary.”
Someone else called Portmeirion a “magical place.” They added: “The grounds are beautiful, the views stunning and the architecture, out of this world.”

The village is a popular spot for visitors (Image: Getty)

The village has been called a “little Italy” (Image: Getty)
To visit, you’ll have to pay an entry fee as the village is a closed-off attraction. Tickets are available in advance by purchasing online, or you can buy them from a toll booth on the day.
Ticket prices are £20 for an adult, £18 for seniors over 60 or students, and £14 for children aged five to 15. For children under five, entry is free.
For a trip that will make you feel like you’re in Italy without having to take a flight, Portmeirion is a stunning spot to head to before the weather turns.
But even in the colder months, the colourful village has an enchanting charm that makes it well worth a visit. Portmeirion hosts a Christmas fair on the first weekend of December, taking place from December 4 to 6, 2026. The event is described as “a family-friendly event celebrating a diverse range of local food and crafts.”
The village is usually open every day from 9.30am to 5.30pm though it will be closed to day guests on December 25 and 26. From November 23 to December 11, some views may be affected due to the Christmas Fair set-up, the official village website states. Portmeirion also has two hotels: The Hotel Portmeirion and Castell Deudraeth.
Travel
British passport holders travelling in Europe issued EES advice | Travel News | Travel

Passport holders have been issued advice (stock image) (Image: Getty)
If you’re planning on travelling in Europe soon, you may be nervous, as various reports have emerged of delays due to the EES system that’s been put in place. EES, which stands for Entry/Exit System is an automated digital IT system created by the European Union to register non-EU citizens each time they cross the external borders of participating European countries.
However, if you’re soon to travel and you’re yet to experience the process, there’s some advice you may want to listen to. It could just help to make your journey, and the start to your holiday, a lot less stressful.
It’s not the first time the matter has been brought to people’s attention either. Previously, someone documented how they managed to avoid EES delays at the airport.
What’s happening?
This year marked the first summer that the EU’s new Entry/Exit System (EES) has been in place and, while you’ve probably seen reports about longer queues at some airports, for most holidaymakers, it’s simply another part of travelling that takes a little getting used to. If you’re heading to countries like Spain, France, Italy, Portugal or Greece, here’s what you need to know before you fly.
Travel expert Ricky Durrance, of package holiday specialists Teletext Holidays, says that, while everyone knows about the biometric checks, it’s the small rules that are catching people out. He issued some advice to help people.
Important information to know
One of the least understood parts of EES is that your registration is linked to your passport, not to you. So, if you’ve renewed your passport since you last travelled to an EU country, you’ll be treated as a first-time traveller, even if you completed biometric registration previously.
That means providing fingerprints and a facial scan again at the border. So, you’ll need to leave more time.
“Many travellers would assume once they’re already in the system that’s job done,” said Ricky. “But EES is tied to the passport, not the person, so don’t be caught out by unexpected enrolment.”
You may be able to start the process early
Depending on where you’re flying from, you may even be able to complete part of the process before you travel. The EU’s free Travel to Europe app allows travellers using participating border crossings to upload passport details and a facial image up to 72 hours before departure, helping make the process even smoother.
It’s worth checking whether your airport supports it before you travel. If you’ve booked a package holiday, border delays can have a knock-on effect on transfers, so check with your travel agent whether your departure airport supports early enrolment and allow extra time on arrival.
Children need their own scans
Families should also remember that every traveller has their own EES record, including children. Each child will need their own passport and facial image check, although under-12s don’t need to provide fingerprints, which helps speed things up a little.
EES doesn’t apply everywhere
The good news is that EES doesn’t apply everywhere. Popular holiday destinations including Turkey, Egypt, Morocco and Tunisia sit outside the Schengen Area, so British holidaymakers travelling there won’t need to complete EES checks.
For anyone choosing between destinations, it’s simply another factor worth considering alongside weather, budget and the type of holiday you’re after. Research if your destination requires EES before you book.
“Like any new system, there’s always a settling-in period,” added Ricky. “The important thing is not to let the headlines put you off travelling. Millions of people are still enjoying holidays across Europe.
“If you know what to expect, allow a little extra time where needed and make sure your passport is up to date, the whole process should be straightforward.”
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