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Uniqlo’s latest trending bag looks a lot like a designer

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11 months ago

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Uniqlo has become a go-to for stylish yet sturdy and affordable basics, not least its bag selection. You’ve probably seen the viral Uniqlo crossbody shoulder bag, a £15 half-circle pouch that has been lauded thanks to its versatile design and ability to store way more than you might expect.

Now, the brand has upped its game with the release of a new trendy bag that is very similar to a designer alternative – but is almost £600 cheaper. 

The unisex rectangular shoulder bag has caused something of a buzz among fashion enthusiasts, including my partner, who is a fan of streetwear (and a bit of a fiend for a designer label). “I spotted the Uniqlo item in a sponsored advert on Instagram before it had been released,” he explained. “It looked like the type of thing I was after and reminded me of a bag by the brand Porter.”

For the uninitiated, Porter is a Japanese brand housed under Yoshida & Co., known for its bags inspired by military MA-1 bomber jackets. Along with their nylon exterior, they can also be recognised from the small rectangular patch sewn onto them with the brand name “Porter”.

My partner, who has requested to remain anonymous, explained: “I’d always liked them, but they seem way too expensive.”

The trendy Porter Tanker bags retail anywhere from £200 to £620, so it’s no surprise the £24.90 alternative caught his eye.

The other issue with the Porter bag is that it can be quite hard to source in the UK. Retailers, including END and Ssense, stock the brand, but they can sell out quickly. If not, you have to turn to re-sell sites such as eBay and Vinted.  Both the khaki and black versions of Uniqlo’s Multi Pocket Shoulder Bag are currently available on the website. 

The Uniqlo option offers a similar colour scheme, coming in both khaki and black. It also has two rectangular front pockets whose placement almost mirrors that of the Porter Tanker.

Both bags also feature a zip opening and adjustable strap. Perhaps the only significant difference is that the Uniqlo option has cheaper-looking hardware and a slightly darker khaki colour. Of course, even if you’re not bothered about designer names, it’s still a great purchase thanks to its versatility, taking you from the office to a casual day out with ease. 

“It can fit a 13-inch Macbook, has good compartments and would fit all my daily essentials,” my partner told me.

Each day, he has been able to pack his MacBook and charger, along with his wallet, a book, lunch, aftershave, and his wallet. Handy dividers in the main compartment can be used to protect tech items, such as a laptop or hard drive, while internal side pockets are good for storing any smaller goods. 

Keys, a phone, and headphones can be popped into one of the front zipped compartments, while a water bottle slots nearly into the side storage area. Even then, there is still room left over.  “Perhaps the only downside is that I wouldn’t be able to fit in anything from the supermarket on my way home,” he added. 

“I like the cross-body style over a tote bag so I can have my hands free, making walking comfortable or even cycling into work. It still isn’t as comfortable as cycling with a backpack, but it’s a lot more stylish.”



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Upgrade your wardrobe and win one of three £100 vouchers from Butterwo

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7 hours ago

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January 14, 2026

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The 2026 January transfer window is the perfect time for a fresh start, and we’re helping you find your new look by giving away three £100 vouchers to spend at Butterworth’s . Whether you are looking for the latest designer casuals for the weekend or high-quality footwear to see you through the season, Butterworth’s is the ultimate destination for independent fashion.

With over 40 years of heritage as a family-run independent retailer, Butterworth’s knows style. They offer a curated selection of branded clothing and footwear for men, women, and children. Whether you’re after trendy streetwear, chic evening looks, or casual everyday essentials, you’ll find the biggest names in fashion right here.

What You Can Win

We have three £100 vouchers waiting to be won. The lucky winners can refresh their style with a huge range of options, including:

  • Leading designer brands: The very latest drops in premium menswear, womenswear, and kids’ fashion.

  • Footwear collections: From classic casuals to the latest trainers and boots.

  • Seasonal must-haves: Take advantage of their famous seasonal sales with up to 50% off to make your voucher go even further.

  • Accessories: The perfect finishing touches to complete any outfit.

How to Enter

Ready to sign a new addition to your wardrobe? Don’t miss out on this chance to shop the best in independent fashion with a £100 boost from Butterworth’s.

Fill in the form below to enter. If you can’t see the entry form, click here.

This competition closes on the 8th February 2026.



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Fashion

Upgrade your wardrobe and win one of three £100 vouchers from Butterwo

CHANNEL TODAY BROADCASTING CORPORATION

Published

7 hours ago

on

January 14, 2026

By


The 2026 January transfer window is the perfect time for a fresh start, and we’re helping you find your new look by giving away three £100 vouchers to spend at Butterworth’s . Whether you are looking for the latest designer casuals for the weekend or high-quality footwear to see you through the season, Butterworth’s is the ultimate destination for independent fashion.

With over 40 years of heritage as a family-run independent retailer, Butterworth’s knows style. They offer a curated selection of branded clothing and footwear for men, women, and children. Whether you’re after trendy streetwear, chic evening looks, or casual everyday essentials, you’ll find the biggest names in fashion right here.

What You Can Win

We have three £100 vouchers waiting to be won. The lucky winners can refresh their style with a huge range of options, including:

  • Leading designer brands: The very latest drops in premium menswear, womenswear, and kids’ fashion.

  • Footwear collections: From classic casuals to the latest trainers and boots.

  • Seasonal must-haves: Take advantage of their famous seasonal sales with up to 50% off to make your voucher go even further.

  • Accessories: The perfect finishing touches to complete any outfit.

How to Enter

Ready to sign a new addition to your wardrobe? Don’t miss out on this chance to shop the best in independent fashion with a £100 boost from Butterworth’s.

Fill in the form below to enter. If you can’t see the entry form, click here.

This competition closes on the 8th February 2026.



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Zara Tindall’s Magic Millions looks are the future of royal fashion | Royal | News

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21 hours ago

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January 14, 2026

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Zara Tindall put her best fashion foot forward as she touched down in Australia for the annual Magic Millions event. The King’s niece has been a central figure at the high-profile race meet on the Gold Coast, alongside her husband Mike Tindall, where she is also serving as a Magic Millions ambassador. 

The look struck the perfect balance between tropical ease and tailored sophistication, which feels refreshing and new.

Later, Zara switched gears for the Gold Raceday evening event, stepping out in a sharp navy mini dress by Rebecca Vallance, another Australian designer she has championed repeatedly over the past year.

The structured silhouette, complete with bow detailing, brought a sleek modern edge to the race-day setting. She grounded the look with silver Belaire court shoes by British favourite Dune London, adding a distinctly homegrown note.

A crystal-covered Jimmy Choo clutch completed the ensemble with just the right amount of sparkle.

Zara’s jewellery also told a story of modern royal style, as she wore her own Calleija Coronet Suite white-gold and diamond bangle.

The refined piece echoed the clean lines of her dress while adding a personal, bespoke touch. Throughout the week, her accessories have leaned into understated luxury rather than overt statement pieces.

It is this thoughtful approach that makes her fashion choices feel quietly powerful rather than performative.

What makes these Magic Millions looks feel like the future of royal fashion is their adaptability.

Zara is not dressing for tradition alone, but for real life in modern royal settings. By blending British staples with Australian designers, she is creating a new, global royal wardrobe.

It’s a style that feels relevant, wearable and refreshingly unfussy. At Magic Millions, Zara hasn’t just dressed for the occasion – she has quietly redefined what royal fashion can look like in 2026 by prioritising sustainability and investment pieces.



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