Brian Smith and Jackie Cuscuna’s ice cream company, Ample Hills Creamery, was a runaway success. A few years after they launched in Brooklyn, New York, they were endorsed by Oprah Winfrey and opened a shop at Walt Disney World. Then, in 2020, the company declared bankruptcy. Six months later, Smith and Cuscuna filed for personal bankruptcy. Now they’re trying again — with new investors and a bevy of lessons learned from failure.

Produced & Shot by: Zach Green
Senior Managing Producer: Eric M. Clark
Editor: Kevin Heinz
Animator: Elham Ataeiazar
Reporter: Ashton Jackson
Additional Footage: Brian Smith and Jackie Cuscuna, Getty Images

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We Lost A $40M Ice Cream Business — How We’re Rebuilding

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